On May 13, the 17th Zongzi Street for the upcoming Loong Boat Festival in Ma’an Community, Simaqiao Subdistrict of Chengdu’s Jinniu District, officially opened with drums, fireworks, and lively performances, heralding the joyous arrival of the traditional holiday.
This year, vendors revamped store signs and packaging with eye-catching designs featuring Chengdu’s beloved panda motifs, aiming to spread local culture through every bite. “I come every year for the lively vibe and the endless flavors—perfect for gifts or family feasts,” said Ms. Wang, a customer clutching her freshly bought zongzi with a grin.
From time-honored recipes to bold innovations, from family traditions to cultural ambassadorship, the Zongzi Street on Ma’an East Road not only radiates festive spirit but also epitomizes Chengdu’s culinary heritage and its dynamic evolution.